Foursevens Price Changes

Hi folks,

Thanks for clicking through. You'll notice some price increases. I get it, you don't want to pay more, and I don't want to charge more...but we also have to stay in business. 

Our pricing is based on a simple mathematical margin model. We aren't "playing" with the numbers. Even though the prices are higher, I can guarantee you they are fair. Even at the new prices, any retail expert would tell you our margins are still too low.

There are several reasons for the price increases: 

  1. Foursevens prices have been the same for years: Great for you, not so much for a business. Manufacturing has become much more expensive (around the world) in the last 5 years. Inflation alone has increased 7.4%  since 2013. Despite these two factors, Foursevens held their old prices, and that is not sustainable from a business standpoint. 
  2. All Foursevens lights are shipping with rechargeable batteries: I just don't believe in disposables and alkaline batteries will eventually ruin your light. The Minis can't hit their max output numbers without a rechargeable, and to me it made sense to ship the lights out with their full capability out of the box. Rechargeable batteries are more expensive, but you'll very quickly offset any retail price increase by not needing to purchase (and throw out) disposables. 
  3. Import Tariffs: we are looking at 25% tariffs on all batteries and LEDs. That's a big hit, especially when we are using premium components. Unfortunately I don't have any influence over international politics and economics so we are in the same boat on this one. 
  4. Price Competition: In the past, Foursevens attempted to directly compete on price with other Chinese flashlight manufacturers. This is simply impossible. Most Chinese companies sell direct to the customer, have much lower margin requirements (cost of overhead/labor/living etc.), and pay lower taxes. Their retail price is basically the equivalent of wholesale. In many cases all of this means a Chinese company may actually earn more money per item at a lower retail price than we earn at a higher retail price. Mull that over for a minute. 

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